The game is, don’t say “I” or “me” for 10 minutes.

This,of course, means 10 minutes in a social situation.

Try it, it’s freakin tough.

Most folks, whether inadvertently or outright blatantly inject themselves into other peoples stories. There seems to be a primal need to share a similar, perhaps even MORE impressive version of a story anyone else is telling.

On top of this, the need to give advice or “fix” peoples problems or situations gradually turns the listener into the talker.

Which usually fixes nothing.

In the fitness industry, this can run rampant.

Fitness can be a “me” driven endeavor to begin with. Selfies and personal records and tales of the hardest workout Golds has ever seen dominate social media.


Sadly, this runs into the service part of the fitness business as well. Personal trainers can drop I and Me bombs like pros. Most of the time, it’s a narcissistic assumption that people want to know about your workout, or your diet, or your girlfriend problems, etc.

9 times out of 10, they don’t want to know.

They want to tell YOU about their lives, and rightfully so. They are paying you, and you have dedicated yourself to helping them achieve THEIR goals.

When involved in a conversation with a client, and you’re busy considering how to inject yourself into the conversation, stop. And don’t.

Just listen.

This is often the most important part of a training session…The time for your client to communicate.

It’s hard to do, but folks will notice when you become a listener versus a talker. People, especially clients, want you to simply listen, not necessarily solve every problem they have on the spot.

Pause, and listen.

You’ll hear things you’ve not been hearing before.

Matt Pirtle MA CSCS

It’s your turn. Emerge.