I’ve had countless conversations with hundreds of fitness professionals over the last 20 years.

Most of these conversations, predictably, are on the topic of fitness and the fitness industry.

Working along with, and managing fitness pros has allowed me time to speak with and basically study the prevailing mentality in the business.

I’ve touched on aspects of my observations in previous writings. I’m going to do that again here.

I’m just gonna say this bluntly and straight up.

The world doesn’t care about your personal strengths.

If those strengths don’t match a customer need, your strengths are irrelevant.

There are many “core competencies” every fitness pro needs to succeed at a high level. You need them whether or not you’ve been naturally blessed with them or not. If these competencies are already strengths, great. If they’re not, you need to make them strengths.

Just a couple of examples.

If you can’t connect with a diverse group of potential clientele, your strength of exceptional fitness knowledge won’t matter much.

If you can deliver incredible amounts of information on nutrition, but can’t program a descent strength workout, you will fall short of your potential.

If you aren’t strong at a skill that’s important to finding success in the fitness world, you aren’t a victim of that deficit. You either can’t see that deficit, or you don’t care to WORK ON IT.

It reminds me of the scene in “Office Space” where a useless worker being fired complains that;

“I have people skills. I’m good at dealing with people. Can’t you understand that, what the hell is wrong with you people?”

Ok. How do your set of strengths make you useful to your client?

It’s like that.

Great. You have a skill. It means nothing to success in this business. Go get good at something that matters.

People have strengths and weaknesses. The fitness business demands competency in certain skills for success. Whether or not it’s a god given strength is irrelevant.

Identify (or get help from a mentor to identify) your weaknesses and work on making them strengths. Otherwise, don’t be surprised when you struggle.

Cause nobody cares about what you can’t do. They only care about whether you’re skilled enough to help them, or not.

It’s your turn. Emerge.

Matt Pirtle MA CSCS