Exercise programs should be designed around MEDs. Seriously.

When exercising, think about MEDs. The MED, or minimum effective dose, is the LEAST amount of something (a drug, supplement, training, exercise) that one needs to get the intended benefit from using or doing it. For exercise specifically, the MED is the least of...

Simple and Effective

Basic is Beautiful. Knee surgeons often perform the same surgery, the same way, hundreds of times a year. They perform it the same way because it’s the best, most effective way to do it. They don’t change the protocol because it’s boring. They stick to the routine...

Tell me one thing

And shut the f**k up! Rapid firing movement cues to your client during an exercise is dumb. The desire to see a movement pattern performed PERFECTLY is understandable. After all, as a coach, your job is to ensure the safety and effectiveness of your clients strength...

Stop Trying to be a one-stop Fit-Mart.

Stop trying to be Fit-Mart One of the key “moments” I’ve had over the span of my involvement in the fitness industry was the realization that I should stop trying to be a one-stop fix all for my clients. I was trying to be the Wal-Mart of fitness. It’s convenient, but...