Let’s play a game. I bet you lose

The game is, don’t say “I” or “me” for 10 minutes. This,of course, means 10 minutes in a social situation. Try it, it’s freakin tough. Most folks, whether inadvertently or outright blatantly inject themselves into other peoples stories. There seems to be a primal need...

Underpants + ? = Profit

Southpark had a great episode years ago that featured the “underpants gnomes.” Underpants gnomes were mini entrepreneurs who had a three phase business model. Phase 1: Collect underpants Phase 2: ? Phase 3: PROFIT This is not a business plan. So, really all they had...

How to become a great trainer; a step by step guide.

I’ve been in the fitness industry as a trainer, a manager, and a business owner for over 15 years now. I’ve chatted with and interviewed and occasionally hired hundreds of aspiring personal trainers. I’ve taken time to talk with college seniors in the exercise...

Stop Trying to be a one-stop Fit-Mart.

Stop trying to be Fit-Mart One of the key “moments” I’ve had over the span of my involvement in the fitness industry was the realization that I should stop trying to be a one-stop fix all for my clients. I was trying to be the Wal-Mart of fitness. It’s convenient, but...